Action-Based Learning Projects:
MAP & Consulting Studio
Santa Clara, Beijing, Shanghai
Santa Clara, Beijing, Shanghai
2016
Full-Time MBA MAP
The company called on a MAP team to develop a go-to-market strategy for a game console in China, the world’s largest gaming market. The team’s extensive market research included visits to five cities, interviews with various groups of stakeholders, and review of company documents and online sources. Ultimately, they developed a specific recommendation on how to most effectively position the product while building toward future growth.
San Antonio, TX;Cleveland, OH
San Antonio, TX;Cleveland, OH
2018
Full-Time MBA MAP
Develop a set of strategies and processes that will help The NRP Group effectively collect and analyze data on the outcomes of supportive services at affordable housing developments across the country in order to improve supportive services throughout the industry.
Faculty Advisors
Dexter, MI
Dexter, MI
2023
Online MBA
Strategic Roadmapping
Develop a comprehensive plan for 4x growth for Nature and Nurture Seeds (Nature and Nurture, LLC), a small farm-based heirloom and organic seed company focusing on Michigan/Great Lakes/Midwest adapted vegetable, seed, and herb varieties.
Faculty Advisors
Virtual
Virtual
2025
MBAn Consulting Studio
Financial Analysis and Planning
Create a visualization of product line profitability data using Power BI or other visualization tools. Including features such as interactive dashboards, centralized access, enhanced visualization, robust security, and scalability, making critical investment decisions easier.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2025
Full-Time MBA MAP
Brand Positioning and Communication
Develop a strategic marketing plan and branding strategy that will increase sales and position Northern Classics as the premium brand for children's outerwear. Analyze opportunities to grow through wholesale, expanded product lines, and social media campaigns.
Faculty Advisors
Dexter, MI
Dexter, MI
2023
Online MBA
Strategic Roadmapping
Develop a comprehensive plan for 4x growth for Nature and Nurture Seeds (Nature and Nurture, LLC), a small farm-based heirloom and organic seed company focusing on Michigan/Great Lakes/Midwest adapted vegetable, seed, and herb varieties.
Faculty Advisors
Virtual
Virtual
2025
MM Consulting Studio
Go-To-Market Strategy
Develop a comprehensive marketing plan targeting healthcare providers, patients, and distributors; create a go-to-market strategy to effectively penetrate the New York market, attract new customers, and establish the sponsor as a leading brand in the sleep and wellness industry.
Faculty Advisors
Saginaw, MI
Saginaw, MI
2025
MSCM Consulting Studio
Supply Chain Optimization
Evaluate, benchmark and study existing supplier development processes, tools and systems to come up with high impact improvements.
In addition to supplier development processes (under the quality umbrella), examine the sourcing process to recommend strategic changes to the sourcing process with the aim of making the organization more efficient and effective at vetting supplier technology capabilities.
Faculty Advisors