Communication dependent technology is advancing rapidly leaving business decision makers struggling to establish a clear business case for adoption individual technologies and/or combined technologies. Smaller enterprises lack the depth of technical staff to dedicate time to analyzing new technology tools and the result is these companies losing comparative cost efficiency with companies that are able to make these analysis.

Produce a financial plan that targets investment from corporations and individual donors by raising brand awareness and marketing programmatic successes.

Recommend ways to increase and improve the unit profit for ancillary services offered onboard.

Design a comprehensive innovation-based growth plan for SoBe that refines its brand positioning and articulates a new marketing strategy.