Action-Based Learning Projects:
MAP & Consulting Studio
White Plains, NY
White Plains, NY
2014
Full-Time MBA MAP
PepsiCo commissioned its MAP team to take the Pepsi brand "beyond the bottle." Students developed a strategic business plan detailing how to best unlock the power of the brand to generate new, alternative revenue streams that drive brand equity and relevant connections with consumers.
Faculty Advisors
Asunción, Paraguay
San Jose, CA
Santos, Brazil; Madrid, Spain
Managua, Nicaragua; Santo Domingo, Dominican Republic
Pittsburgh, PA, USA
Pittsburgh, PA, USA
2023
Weekend MBA MAP
Go-To-Market Strategy
The Pelosi-Bloom autotransfuser is a compact, portable medical device using previously FDA-approved components to rapidly transfuse a patient’s own blood during acute bleeding events in operating rooms, cardiac procedure units, ambulances and military medical units. It can be used in place of more expensive cell saver units that can be used only in hospital settings. A strategic marketing plan is needed to determine how this device should go to market.
Faculty Advisors
White Plains, NY
Brisbane, Australia;Melbourne, Australia;Honiara, Soloman Islands
Brisbane, Australia;Melbourne, Australia;Honiara, Soloman Islands
2018
Full-Time MBA MAP
Develop a business case assessing the market potential and viability of 3D printing technology being developed to produce water supply system spare parts from recycled plastics.
Faculty Advisors
Chicago, IL, USA
Chicago, IL, USA
2023
Online MBA
Brand Positioning and Communication
Define an enhanced overall branding and communications strategy for PsiAN.
Our organization has previously targeted healthcare professionals, and we now plan to introduce a new brand and new initiatives targeted to the general public.
Faculty Advisors
Vietnam
Vietnam
2023
Online MBA
Go-To-Market Strategy
Poornatha has successfully developed two training programs for small and medium sized enterprises (SMEs) in India: asynchronously delivered program that is offered to large numbers, serving thousands of SMEs and a more interactive program offered to 30 people at a time. An entrepreneur in Vietnam is working with Poornatha to extend one or both of these offerings to SMEs in Vietnam.
Faculty Advisors