Identify a market within a specified region for potential business development with accompanying business plan for growth.

Formulate a detailed strategic market entry plan for a new product line and business in autonomous low speed vehicles

PepsiCo commissioned its MAP team to take the Pepsi brand "beyond the bottle." Students developed a strategic business plan detailing how to best unlock the power of the brand to generate new, alternative revenue streams that drive brand equity and relevant connections with consumers.

Formulate a market entry strategy and a five-year market entry & growth plan.

Provide recommendations to optimize use of capital assets and human assets in new markets.