Action-Based Learning Projects:
MAP & Consulting Studio
Virtual
Virtual
2025
MM Consulting Studio
Financial Analysis and Planning
Develop a plan to increase sales and revenue by optimizing SEO for our website and implementing targeted social media marketing campaigns. Create a plan to drive more traffic to the site and convert visitors into loyal customers by showcasing new arrivals and special promotions, ideally by partnering with female influencers who align with its empowerment message to enhance its online presence and build stronger connections with the target audience driving more sales.
Faculty Advisors
Bengaluru
Bengaluru
2024
Full-Time MBA MAP
Strategic Roadmapping
Evaluate the current state of EMS automation within the company, identify areas for improvement and optimization, and develop a strategic roadmap outlining phased implementation, noting key partners for implementation.
Faculty Advisors
Dar-es-Salaam, Tanzania, Kampala, Uganda
Dar-es-Salaam, Tanzania, Kampala, Uganda
2014
Full-Time MBA MAP
Assess and improve the operational efficiency of an annual household literacy and numeracy assessment.
Project coordinated in partnership with the William Davidson Institute.
Faculty Advisors
2025
Full-Time MBA MAP
Market Analysis and Assessment
The Othakarhaka Foundation (OTK) is a volunteer-based grassroots organization in Malawi, Africa, committed to eliminating barriers to girls’ education and empowering rural communities. OTK works in the Mulanje district and, long term, hopes to expand its operations (and impact) across Malawi.
The project’s goal is for the Ross team to collaborate with the two OTK founders to develop a detailed strategy and set of actionable next steps for expansion into a neighboring district, most likely Phalombe.
The project’s goal is for the Ross team to collaborate with the two OTK founders to develop a detailed strategy and set of actionable next steps for expansion into a neighboring district, most likely Phalombe.
Faculty Advisors
Bucharest
Bucharest
2025
Full-Time MBA MAP
Brand Positioning and Communication
Collaborate with Michigan Ross MBA students to enhance our multi-faceted program (“A Brighter Future for Vulnerable Youth”) and its online platform (“Career Compass”) by conducting a (brief) strategic program review, optimizing program design and developing a comprehensive marketing and fundraising strategy to improve beneficiary outcomes, increase visibility and attract sustainable corporate and donor partnerships.
Faculty Advisors
Metro-Detroit, MI
Metro-Detroit, MI
2024
Executive MBA MAP
Strategic Roadmapping
Establish a Metro Detroit-based startup specializing in wine distribution, emphasizing wines that embody a strong sense of origin and community. Our vision is rooted in the places and people behind each bottle. Positioned strategically and supported by a robust logistics network, our goal is to emerge as a pivotal player in the wine distribution sector. With over 20 years of industry experience and ample resources to gather necessary information or guide further inquiries, our focus lies in securing rights to the world's most prestigious and historically significant wines. Once acquired, our commitment is to handle and distribute these wines with unparalleled care, setting a new standard in Michigan's distribution market.
Faculty Advisors
Virtual
Virtual
2025
MM Consulting Studio
Brand Positioning and Communication
Develop a comprehensive and effective strategy that enables Toyz to successfully introduce and promote game-based and adaptive learning products to minority and underserved students, and help them develop skills for STEAM careers in order to increase access and equity in STEAM education and improve learning outcomes for these students.
Faculty Advisors