Create a strategic marketing and outreach plan for Washtenaw County Parks and Recreation Commission’s park, preserve and trail system.

Perform a customer journey analysis for the Workit Health Programs, evaluate the pricing strategy, and propose a competitive market positioning for this online telemedicine program.

Transform and redefine Whirlpool's go-to-market strategy in the fast paced, digital world.

Define the future of connectivity in and around the home, specifically around the everyday tasks of eating and doing laundry.

Develop a detailed strategic and market entry plan for White Swell Medical.

Conduct research and develop a launch strategy for a new outdoor gear and travel product focused on families with grade school children who travel and enjoy outdoor activities.

Recommend a strategy for WWF to engage the various stakeholders of mining projects in Peru in order to best mitigate the overall environmental footprint of the mining sector

The project aims to create a comprehensive commercialization and marketing plan for a recent private equity acquisition. The team's objective is to modernize key business areas, including a first-ever digital footprint, and actionalbe steps to unlock the growth potential of the firm to increase revenue by 25%. The acquired firm has a thirty-year manufacturing legacy of craftsmanship and customer service, which has allowed it to grow organically by word of mouth over the years. The firm has always done business the "old-fashioned" way - the prior owners managed sales, there is no website, nor does the company use email to conduct business with its over 400 B2B clients.