Action-Based Learning Projects:
MAP & Consulting Studio
Virtual
Virtual
2025
MBAn Consulting Studio
Market Analysis and Assessment
Market analysis of the soda maker category in order to identify category extension and sales opportunities which could be used to further the existing Drinkmate brand power and platform globally.
Faculty Advisors
Detroit, MI
Seattle, WA
Ann Arbor, MI
Ann Arbor, MI
2024
Online MBA
Market Analysis and Assessment
Create a business case for Mcity’s “Depot Autonomy” project, which would provide a cost-effective means for vehicles to operate autonomously once they enter a suitably-equipped warehouse or loading yard (e.g. Amazon, FedEx).
Faculty Advisors
Portland, OR
Chicago, IL; Minneapolis, MN; Seattle, WA; Holland, MI; San Francisco, CA; New York, NY; Stamford, CT
Racine/Milwaukee, WI
Haifa Israel
Haifa Israel
2023
Full-Time MBA MAP
Market Analysis and Assessment
Provide detailed research about the US antibiotic susceptibility testing market, build a GTM strategy, and formulate a three-year action plan for market development, potential alliance-forming, and later stage fund-raising
Faculty Advisors
Seattle, WA
Ixtacuixtla Mexico
Ann Arbor, MI, USA
Ann Arbor, MI, USA
2023
Online MBA
Strategic Roadmapping
Anotemos (anotemos.org) is a robust media annotation software for educators and their students. Anotemos allows online collaboration viewing and commenting on media. It allows screen drawings and voice comments in addition to timestamped writing.
Develop a five-year commercialization roadmap for the Anotemos software and a sustainable business plan for a non-profit startup to be established from the income received from Anotemos licenses and services provided to customers.
Faculty Advisors
Auburn Hills, MI
Auburn Hills, MI
2023
Online MBA
Brand Positioning and Communication
Evaluate Stellantis connected services technology, features, packaging, customer journey, and propose a communication strategy for each channel to increase awareness, feature utilization, and customer and dealer engagement.
Faculty Advisors