The project team will work to develop a comprehensive strategic plan aimed at helping the State of Michigan cultivate a robust entrepreneurial ecosystem around Life Sciences. This initiative will involve assessing the current landscape of entrepreneurship within the state, identifying key stakeholders, and determining the resources needed to support new and existing businesses.

The plan will focus on creating a supportive environment that fosters innovation, collaboration, and growth among entrepreneurs. It will include recommendations for enhancing access to funding, improving mentorship opportunities, and facilitating connections between startups and established companies.

Complete a competitive assessment and propose a strategic marketing plan.

Conduct a competitive analysis and benchmarking study to develop new marketing strategies

Develop customer personas and map their journeys online and in-person for our businesses. Articulate what offerings each persona engages with, how they plan their trip including media choices, what they do when on-site and after they leave.

Formulate a detailed US market entry strategy for IHeed to partner B2B with large public and private healthcare systems providers.

Formulate a 3-year strategic retail plan targeted to the U.S. market