Develop a marketing plan to position Butterball Farms as the leader in customized flavor solutions.

Craft a post-merger integration plan for Aotecar​ focused on an effective and efficient use of resources, which will allow Aotecar​ to achieve its strategic goals.

Suggest a marketing plan and business model for bringing digital health products to a new business setting

The challenge Clinique presented to its MAP team was how to communicate the value and benefits of its products to the millennial generation in an increasingly fragmented and competitive landscape. The original research conducted by the MAP team led to a robust sampling strategy using digital engagement and non-traditional distribution channels. The team’s final report to the company included detailed communication and distribution plans along with estimated financial impacts.