Action-Based Learning Projects:
MAP & Consulting Studio
Ann Arbor, MI
Ann Arbor, MI
2024
Executive MBA MAP
Go-To-Market Strategy
Covera Health aims to create a user-friendly quality dashboard for medical imaging, integrating real-time data to monitor and enhance patient care. This project focuses on developing and planning the market adoption of the dashboard, aiming to demonstrate the quality of radiology practices and facilitate the transition to value-based care. The goal is to achieve a 75% market share for this innovative platform within 2 years.
Faculty Advisors
Virtual
Virtual
2025
MM Consulting Studio
Strategic Roadmapping
Develop a fundraising strategy to identify opportunities for revenue enhancement and create a three-year strategic growth plan, including recommending methods to expand TUFF’s marketing / publicity.
Faculty Advisors
Detroit, MI
Detroit, MI
2025
Weekend MBA MAP
Market Analysis and Assessment
Create a business case for our real estate company to expand services to include non-Michigan markets. For our Detroit-based holdings, develop 2-3 initiatives to drive visitor attraction and retention, which may include a membership/loyalty program.
Faculty Advisors
La Romana
La Romana
2024
Full-Time MBA MAP
Financial Analysis and Planning
This project will focus on identifying which dental services, if any, Clínica de Familia should offer as part of their service expansion. This project will require the team to develop a financial model to inform recommendations.
Faculty Advisors