Action-Based Learning Projects:
MAP & Consulting Studio
Grand Rapids, MI, USA
Grand Rapids, MI, USA
2023
BBA Capstone
Brand Positioning and Communication
As a Mission driven company, we would like the U of M Team to develop a recommendation and plan to bring the Company Mission and Guiding Principles “forward” as a critical component of our positioning in the market as a company and a brand in a way that balances it with the need to make Operating Income as a “for-profit” company.
Faculty Advisors
Detroit, MI
Detroit, MI
2024
MSCM Consulting Studio
Supply Chain Optimization
GGW is requesting the help of the Ross team to optimize their operating plan and scope of activities to gain the highest value (appliance sells to scrap value) from the new supply of appliances.
Faculty Advisors
Redmond, WA
Redmond, WA
2020
Full-Time MBA MAP
Analyze trade-offs of shifting Microsoft Workplace Analytics from an integrated product with a per-user, per-month business model to a platform with a consumption-based (pay-as-you-go) business model. Identify industry best practices around sales and pricing for consumption-based offerings.
Faculty Advisors