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University of Michigan Exercise & Sport Science Initiative
2018
BBA Capstone
Help U-M Exercise & Sport Science Initiative (ESSI) leadership develop a long-term business plan to bring in revenue and sustain ESSI once seed funding is spent.
Develop a framework to evaluate opportunities in sustainable field projects that effectively drive adoption of the nitrogen stabilizers by collaborating with food-chain influencers.
Perform a customer journey analysis for the Workit Health Programs, evaluate the pricing strategy, and propose a competitive market positioning for this online telemedicine program.
Evaluate the future of the company's Digital and Interactive Creative and Technical Services Division and recommend a new strategic direction for this facet of the business.
Conduct a situation analysis on the Brazilian tech investment scenario and make recommendations for which innovations could make smart money more accessible to local startups.
