Develop organic growth strategies in three agreed-upon end markets within the U.S.

Develop a real-time monitoring system for Rajasthan operations that provides adequate control and alert mechanisms for both the Operational Excellence Desk and paramedic staff inside the ambulances, thereby increasing the probability of saving lives, ensuring compliance, and reducing costs.

Deliver a prototype tool that will be used to automate staffing decisions for North American fulfillment centers.

The BASF MAP team conducted a thorough examination of a specific battery market with the goal of making recommendations for product development and market entry strategy. The team investigated markets, customers, and applications over the course of the project. At the project's conclusion, the MAP team provided a clear product plan and market strategy corroborated by market analyses.

Assess the feasibility of using revenues garnered from higher-income organizations to subsidize services for the base of the pyramid.

Project also sponsored by the William Davidson Institute.

Develop a three year go-to-market action plan for U.S. market development, launch, and penetration.