Action-Based Learning Projects:
MAP & Consulting Studio
Seattle, WA, USA
Detroit, MI
Bryan, OH
Santos, Brazil; Madrid, Spain
Ann Arbor, MI
Austin, TX, USA
Virtual
Virtual
2024
MM Consulting Studio
Brand Positioning and Communication
Analyze competitors' products and marketing strategies to identify gaps and opportunities for differentiation. Define a clear strategic direction for Effectiv, and build a messaging & positioning framework based on findings.
Faculty Advisors
Miami, FL
Traverse City, MI
Traverse City, MI
2025
Weekend MBA MAP
Go-To-Market Strategy
Develop a solution to bridge the healthcare access gap in rural and underserved markets by expanding infusion therapy services into these regions through innovative service models such as home-based care, infusion suites and clinics, and mobile clinics.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2025
BBA Capstone
Financial Analysis and Planning
Work with the University of Michigan’s endowment investment team to develop a robust and innovative portfolio management (allocation and cash flow modeling) tool for its multi-billion dollar venture capital and private equity investment program.
Faculty Advisors
Redmond, WA
Seattle, WA
Indianapolis, IN
Grand Rapids, MI, USA
Holland, MI
