Action-Based Learning Projects:
MAP & Consulting Studio
Mumbai
Mumbai
2024
Full-Time MBA MAP
Go-To-Market Strategy
Profile the US/Canada EV market, analyze key customer segments and customer expectations, and identify target micro-markets and customer segments as well as key success factors for approaching those markets
Faculty Advisors
Lima, Peru
Seattle, WA
Redwood Shores, CA
Dublin, Ireland
Camden, NJ
Camden, NJ
2024
Online MBA
Brand Positioning and Communication
Evaluate the ROI of automotive experiential driving events and determine whether or not they drive owner loyalty and conquest. Identify best practices and recommend a high-level strategy for these events or investigate what alternative event types drive loyalty.
Faculty Advisors
Ann Arbor, MI
Redmond, WA
Spartanburg, SC; Dominican Republic
Grand Rapids, MI
Ulaanbaatar, Mongolia
Ulaanbaatar, Mongolia
2014
Full-Time MBA MAP
Conduct a market assessment of Mongolia's SME sector and help set a strategy for job and business development and diversification.
Project coordinated in partnership with the William Davidson Institute.
Faculty Advisors
San Francisco, CA; Buenos Aires, Argentina; Sao Paulo, Brazil
Ypsilanti, MI, USA
Ypsilanti, MI, USA
2023
Online MBA
Brand Positioning and Communication
Conduct a situation analysis of HighScope and other similar educational nonprofits and create a high-level marketing strategy that will position the company as a more recognized brand of excellence in the Early Childhood Education industry.
Faculty Advisors