Provide recommendations to help product marketing managers drive business impact.

Develop an implementable business plan.

Outline a go-to-market strategy for Expedia to compete in China's travel market.

Determine business strategy to ensure the broader vendor community chooses to optimize software on Intel’s platform

IHS turned to the MAP Program for assistance in improving patient access to medicine in South Africa and other developing countries. The team addressed three separate objectives relating to a “direct delivery strategy” (DDS) for medicines: analyzing whether the national government could manage the system; considering the role of possible IT solutions to help the process; and recommending other countries where DDS could be implemented. The team produced a five-year and 10-year master plan.

Articulate a growth strategy that would identify new retail and manufacturing partners