Action-Based Learning Projects:
MAP & Consulting Studio
Ann Arbor, MI
Ann Arbor, MI
2025
MSCM Consulting Studio
Supply Chain Optimization
Develop an asset and needs map related to hydrogen and logistics infrastructure in the US and Canada. Use findings to create recommendations to direct governmental investments that will accelerate market deployment of decarbonization technologies.
Faculty Advisors
Buford, GA
Buford, GA
2024
Online MBA
Market Analysis and Assessment
Develop a business case for Catalayst Nutraceuticals (a CMO) to pitch a private label brand to a growing retailer (e.g., TJ MAX). Additionally develop a comprehensive view of trends in the nutraceutical market (formats growing, capacity in market, etc.)
Faculty Advisors
Haupauge, NY
Haupauge, NY
2025
BBA Capstone
Market Analysis and Assessment
Develop a business strategy and execution for an influencer marketing and affiliate program for our new direct to consumer brand, Earth's Splendor. This business plan should feature potential NIL (name, image and likeness) deals for prospering collegiate athletes across the country integrating our various wellness vitamins, supplements and sports nutrition products. Start-up - direct to consumer brand - focus on brand awareness and marketing.
Faculty Advisors
Cincinnati, OH
Cincinnati, OH
2025
Full-Time MBA MAP
Market Analysis and Assessment
Create a first-of-its-kind assessment of commercial and industrial solar project economics across the country. Key portions of the assessment will be published and promoted to industry stakeholders.
Faculty Advisors
Traverse City, MI
Traverse City, MI
2024
Full-Time MBA MAP
Market Analysis and Assessment
Develop an integrated brand marketing and storytelling strategy that supports the growth of Commongrounds' community of tenant-businesses and maximizes common area and amenity utilization and activation throughout the building.
Faculty Advisors