Action-Based Learning Projects:
MAP & Consulting Studio
![Tata Consultancy Services](/sites/default/files/styles/max_325x325/public/images/map_logos/tata.jpg?itok=B1zoYG6g)
New York, NY
![Tata Consultancy Services](/sites/default/files/images/map_logos/tata.jpg)
New York, NY
2022
Weekend MBA MAP
Go-To-Market Strategy
Develop and deliver a comprehensive recommendation that defines a new strategic offering for sustainability consulting services including (1) market opportunity, (2) competitive insights, (3) defined scope of services, and (4) end-to-end business case for the offering launch.
Faculty Advisors
![](/sites/default/files/styles/max_325x325/public/images/map_logos/tiaa.png?itok=X5kewSQ_)
Ann Arbor, MI, USA
![](/sites/default/files/images/map_logos/tiaa.png)
Ann Arbor, MI, USA
2023
MM Consulting Studio
Customer Experience Enhancements
Assess behaviors of 'non-traditional students' (e.g., mid-career, student parents, military) around retirement saving, planning, and goals to inform marketing and engagement strategies targeted to these individuals.
Faculty Advisors
Tainan, Taiwan
Tainan, Taiwan
2015
Global MBA MAP
Research excess production capacity and suggest new, alternate revenue streams. The general manager (a Ross alum) of Taiwan Lung Meng asked the MAP team to research ways to use excess capacity and increase revenue. The team recommended several new products for creating alternative revenue streams. The final report included detailed design information, a market analysis, and financial projections.
Faculty Advisors