Action-Based Learning Projects:
MAP & Consulting Studio
Virtual
Virtual
2024
MM Consulting Studio
Brand Positioning and Communication
Provide a detailed market analysis of the local (Washtenaw County) fitness industry, focusing on needs and services for an aging population. Develop a two-year strategic marketing plan to expand membership and services to this niche market.
Faculty Advisors
Addis Ababa
Addis Ababa
2025
Weekend MBA MAP
Market Analysis and Assessment
Infinity Advanced Technology Solutions has been supplying medical equipment in Ethiopia since 2006. Infinity would like a student team to develop a business proposal for providing medical equipment leasing services to address the needs of healthcare facilities across Ethiopia.
Faculty Advisors
Bangalore, India;Channapatna Area, India
Bangalore, India;Channapatna Area, India
2018
Full-Time MBA MAP
Create a future growth strategy for Mission Creative Million's 'DOT Next,' a digital society platform that will create and sustain livelihoods for base of the pyramid informal sector workers in India.
Faculty Advisors