PepsiCo commissioned its MAP team to take the Pepsi brand "beyond the bottle." Students developed a strategic business plan detailing how to best unlock the power of the brand to generate new, alternative revenue streams that drive brand equity and relevant connections with consumers.

Present strategic business options to prepare PSI for taxation and regulatory requirements

Innovate process improvements to the operating room workflow in order to improve efficiencies, quality and capacity

Identify a market within a specified region for potential business development with accompanying business plan for growth.