Analyze customer survey data and identify which attributes drive greater overall customer satisfaction

Trinion Logistics called on a MAP team to assess its potential to diversify. The team conducted interviews, analyzed industry reports, and researched current businesses to identify strategies and techniques in support of an implementation plan. At the conclusion of the project, Trinion’s key executives, including a Ross alum, traveled to Michigan Ross to review project findings and discuss implementation.

Develop a go-to-market strategy

Conduct a market assessment of Mongolia's SME sector and help set a strategy for job and business development and diversification.

Project coordinated in partnership with the William Davidson Institute.