Action-Based Learning Projects:
MAP & Consulting Studio
Livonia, MI
Livonia, MI
2025
Full-Time MBA MAP
Go-To-Market Strategy
Zoom Home lending, in its first year, has a run rate of nearly $1.0B in mortgage volume. We are now looking to generate more volume and incremental market share at a faster pace while connecting all threads (ecosystem) related to the mortgage processing experience.
Faculty Advisors
Dallas, TX
Dallas, TX
2025
Full-Time MBA MAP
Strategic Roadmapping
This project focuses on developing a 5-year roadmap for establishing and growing an advanced analytics program for a professional cricket team. The program will use cutting-edge tools to measure player performance, analyze training data, and provide actionable, data-driven recommendations to improve outcomes both on and off the field.
Faculty Advisors
India
India
2022
Online MBA
Go-To-Market Strategy
Poornatha has successfully developed two training programs for small and medium sized enterprises (SMEs) in India: asynchronously delivered program that is offered to large numbers, serving thousands of SMEs and a more interactive program offered to 30 people at a time. An entrepreneur in Vietnam is working with Poornatha to extend one or both of these offerings to SMEs in Vietnam.
Faculty Advisors
Auburn Hills, MI
Auburn Hills, MI
2023
Online MBA
Brand Positioning and Communication
Evaluate Stellantis connected services technology, features, packaging, customer journey, and propose a communication strategy for each channel to increase awareness, feature utilization, and customer and dealer engagement.
Faculty Advisors
Tipperary
Tipperary
2024
Executive MBA MAP
Strategic Roadmapping
The town of Tipperary is seeking a Regeneration Strategic Plan to help the community find a new path forward. The area had vast manufacturing resources and wealth, it now needs a new approach that capitalizes on the existing knowledge and resources while building a new direction for the town. For example, it has one of top equine communities in the world, it just needs a strategic view that further aligns the existing resources and figures out what needs to be added for the community to have even greater impact.
Tipperary has prior economic plans that would be available to the team. The team will have access to sponsors who are seasoned executives from Enterprise Ireland, Irish Development Authority, Probal, and local and national government officials. ExecMAP has a successful history of similar projects that would be available to the team. Plus, the frameworks and models could be used by every town in the US for job creation and economic development.
Tipperary has prior economic plans that would be available to the team. The team will have access to sponsors who are seasoned executives from Enterprise Ireland, Irish Development Authority, Probal, and local and national government officials. ExecMAP has a successful history of similar projects that would be available to the team. Plus, the frameworks and models could be used by every town in the US for job creation and economic development.
Faculty Advisors