Complete a market segmentation and go-to-market strategy for new technology and business models to connect the underconnected in emerging markets.

Conduct market research and internal review to propose proper career mobility, skill mapping, and workforce planning methodologies.

The company called on a MAP team to develop a go-to-market strategy for a game console in China, the world’s largest gaming market. The team’s extensive market research included visits to five cities, interviews with various groups of stakeholders, and review of company documents and online sources. Ultimately, they developed a specific recommendation on how to most effectively position the product while building toward future growth.

Assess how Chevrolet can improve upon the Premium Service program and present a business plan for expansion into new markets.