Identify the optimal media content mix to engage fans and generate revenue

Perform a market landscape assessment of technological innovations in commercial products and develop an innovation strategy

Devise a to-to-market strategy and execution plan that will support a successful launch in China.

Determine a U.S. market strategy and three-year market entry plan for medical product.

The company called on a MAP team to develop a go-to-market strategy for a game console in China, the world’s largest gaming market. The team’s extensive market research included visits to five cities, interviews with various groups of stakeholders, and review of company documents and online sources. Ultimately, they developed a specific recommendation on how to most effectively position the product while building toward future growth.