Explore ways to increase brand awareness among University of Michigan employees under age 40.

Formulate a three-year go-to-market plan.

Assess behaviors of 'non-traditional students' (e.g., mid-career, student parents, military) around retirement saving, planning, and goals to inform marketing and engagement strategies targeted to these individuals.

Develop a comprehensive marketing strategy.

Develop a market entry strategy to expand the sales opportunity for the SENTRY Tracker product.

Design a transformative, new-product-based service revolving around Tata 1MG’s retail business