Recommend ways to increase and improve the unit profit for ancillary services offered onboard.

The Pelosi-Bloom autotransfuser is a compact, portable medical device using previously FDA-approved components to rapidly transfuse a patient’s own blood during acute bleeding events in operating rooms, cardiac procedure units, ambulances and military medical units. It can be used in place of more expensive cell saver units that can be used only in hospital settings. A strategic marketing plan is needed to determine how this device should go to market.

Develop a comprehensive marketing strategy.

Identify how PepsiCo can establish a culture which will support an entrepreneurial mindset

Design a comprehensive innovation-based growth plan for SoBe that refines its brand positioning and articulates a new marketing strategy.

A) Develop strategy, tools, and workflows to capture climate and social impact metrics and B) support the development of a comprehensive communications strategy about Powertrust's impact