Action-Based Learning Projects:
MAP & Consulting Studio

Ann Arbor, MI, USA

Ann Arbor, MI, USA
2023
Online MBA
Market Analysis and Assessment
Conduct a competitive assessment and market positioning strategy to support the Automated Forecasting product, that will enable the Ready Signal to grow customer acquisition and increase market share for this product./
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2022
Online MBA
Market Analysis and Assessment
Conduct a competitive assessment and market positioning strategy to support the Automated Forecasting product, that will enable the Ready Signal to grow customer acquisition and increase market share for this product./
Faculty Advisors
Tallahassee, FL
Tallahassee, FL
2025
BBA Capstone
Go-To-Market Strategy
Develop a detailed go-to-market plan, including a positioning strategy, for reCap’s high quality, engineered carbon capture, utilization and sequestration carbon credits. This will include defining key inputs to successful offtake-partnerships and understanding offsetting and insetting opportunities that will contribute to creating a sales strategy for generated carbon credits. The project will involve identifying potential partners, drafting outreach and sales plans, and building a roadmap with sales strategy to establish strong partnerships.
Denver, CO
Denver, CO
2025
Full-Time MBA MAP
Strategic Roadmapping
Renegade Plastics is an innovative, rapidly scaling start-up redefining sustainability in the coated plastics and textiles space. This project offers the chance to tackle real-world challenges in circular economy innovation, from identifying ideal facility locations to designing a low-carbon logistics roadmap that proves sustainability and profitability can go hand in hand.
Faculty Advisors