USTA's mission is to grow tennis to inspire healthier people and communities everywhere. By conducting industry analysis and recommending a go-to-market strategy, this project will help us grow our impact and expand reach outside of traditional tennis players. We are aiming to introduce and engage new players not historically participating into our sport by bringing tennis closer to them in the form of Cardio Tennis.

Test, validate, and iterate on the Michigan Academy for the Development of Entrepreneurs' business model, tools, and coaching program designed to support entrepreneurs and Small Medium Enterprises in Madurai, India.

Create a digital marketing framework and campaign schedule.

Develop a new supply chain risk rating system.

Create a strategy and framework to decrease cost inefficiencies associated with payments.

Recommend marketing strategies to increase fan engagement in eSports

Research, evaluate and develop processes to support the evolution of the organizational structure.

Guide a startup with disruptive, carbon-footprint-reducing technology to make a scalable solution and a big environmental impact

Assess and identify potential and meaningful fintech opportunities in U.S. market.

Develop a marketing and product growth strategy.