Assess the market viability of a new product and determine the go-to-market strategy

The BASF MAP team conducted a thorough examination of a specific battery market with the goal of making recommendations for product development and market entry strategy. The team investigated markets, customers, and applications over the course of the project. At the project's conclusion, the MAP team provided a clear product plan and market strategy corroborated by market analyses.

Conduct a post-COVID market-assessment to identify the optimal penetration strategy.

Develop a global footprint optimization plan.