The BASF MAP team conducted a thorough examination of a specific battery market with the goal of making recommendations for product development and market entry strategy. The team investigated markets, customers, and applications over the course of the project. At the project's conclusion, the MAP team provided a clear product plan and market strategy corroborated by market analyses.

Conduct a market segmentation analysis to identify optimal target audience for reports

Recommend ways to increase and improve the unit profit for ancillary services offered onboard.

Determine a B-2-B enterprise customer acquisition and retention strategy for one of Azure's fastest growing services.