PepsiCo commissioned its MAP team to take the Pepsi brand "beyond the bottle." Students developed a strategic business plan detailing how to best unlock the power of the brand to generate new, alternative revenue streams that drive brand equity and relevant connections with consumers.

Create a real estate proforma template and develop market research for our first P.A.D. Shell Community/Investment in Detroit.

Identify key needs of Pave's target demographic to a construct product development roadmap.

Formulate a market entry strategy and a five-year market entry & growth plan.

Provide recommendations to optimize use of capital assets and human assets in new markets.