Conduct an assessment of the opportunities and risk associated with overcoming the barriers to physical access to healthcare providers

PepsiCo commissioned its MAP team to take the Pepsi brand "beyond the bottle." Students developed a strategic business plan detailing how to best unlock the power of the brand to generate new, alternative revenue streams that drive brand equity and relevant connections with consumers.

Conduct a competitive analysis and benchmarking study to develop new marketing strategies

Conduct an in-country market analysis of coffee consumption and potential coffee retail channels.

Project coordinated in partnership with the William Davidson Institute.