Provide a strategic assessment of where next to pursue organic growth - horizontal expansion focused by identifying related services vs. vertically focused within the core segments

Create a strategic plan for family-owned business to expand into the U.S. market.Tasked with developing a roadmap for expansion into the U.S. market, the team first traveled to the headquarters in Osaka to interview personnel and learn about company culture and operations. The team provided data-driven recommendations supported by a comprehensive financial analysis, along with a strategic plan for entering the U.S. market.

Research excess production capacity and suggest new, alternate revenue streams. The general manager (a Ross alum) of Taiwan Lung Meng asked the MAP team to research ways to use excess capacity and increase revenue. The team recommended several new products for creating alternative revenue streams. The final report included detailed design information, a market analysis, and financial projections.