Action-Based Learning Projects:
MAP & Consulting Studio

South Africa

South Africa
2023
Weekend MBA MAP
Go-To-Market Strategy
Develop a comprehensive market analysis and market entry strategy for a new product in the renewable energy and fertilizer space in South Africa and possible other specified low- to middle-income countries.
Faculty Advisors
Detroit, MI
Detroit, MI
2024
MSCM Consulting Studio
Supply Chain Optimization
GGW is requesting the help of the Ross team to optimize their operating plan and scope of activities to gain the highest value (appliance sells to scrap value) from the new supply of appliances.
Faculty Advisors
Muskegon, MI
Muskegon, MI
2023
Online MBA
Operations Enhancements
Work with the GAM (Goodwill Associates of Michigan) to develop strategies to increase domestic textile recycling, keeping our materials local, earning more value which decreases exporting lower value textile bails, and decreases global textile waste.
Faculty Advisors
Dortmund
Dortmund
2025
Full-Time MBA MAP
Customer Experience Enhancements
Thyssenkrupp-nucera is an organization focused on developing green hydrogen using existing technology used in the Chlor-alkali business. Green hydrogen is the future and will be key in driving energy transition.
Goal of this team will be to develop a plan to increase sales by connecting with existing Chlor-alkali customers to conduct a detailed voice of the customer to understand key value attributes from these customers. These data will be used to define the service offerings for this business and any product attributes we learn from this exercise will enable to business to support the growth in the green hydrogen business.
The team will work closely with the strategy leader in US, CEO for the US business and will also interact with key leadership team in the corporate office in Dortmund, Germany.
Goal of this team will be to develop a plan to increase sales by connecting with existing Chlor-alkali customers to conduct a detailed voice of the customer to understand key value attributes from these customers. These data will be used to define the service offerings for this business and any product attributes we learn from this exercise will enable to business to support the growth in the green hydrogen business.
The team will work closely with the strategy leader in US, CEO for the US business and will also interact with key leadership team in the corporate office in Dortmund, Germany.
Faculty Advisors