Action-Based Learning Projects:
MAP & Consulting Studio
Seattle, WA, USA
Seattle, WA, USA
2023
Full-Time MBA MAP
Market Analysis and Assessment
Build a global framework and list of regional specific government led initiatives designed to support the economic growth of underrepresented groups (i.e. US Small Business Administration’s HUB Zone program)
Faculty Advisors
Bellevue, WA
Tainan, Taiwan
Tainan, Taiwan
2015
Global MBA MAP
Research excess production capacity and suggest new, alternate revenue streams. The general manager (a Ross alum) of Taiwan Lung Meng asked the MAP team to research ways to use excess capacity and increase revenue. The team recommended several new products for creating alternative revenue streams. The final report included detailed design information, a market analysis, and financial projections.
Faculty Advisors
Charlotte, NC
Charlotte, NC
2023
Online MBA
Financial Analysis and Planning
Identify pricing strategy for new markets, and new site identification methodology as an input to the model and recommend specific KPIs based on data tracking and viability that will drive results in the future.
Faculty Advisors
Seattle, WA
Virtual
Virtual
2024
MM Consulting Studio
Brand Positioning and Communication
Analyze competitors' products and marketing strategies to identify gaps and opportunities for differentiation. Define a clear strategic direction for Effectiv, and build a messaging & positioning framework based on findings.
Faculty Advisors
Tel Aviv, Israel;Los Angeles,CA
Tel Aviv, Israel;Los Angeles,CA
2017
Executive MBA MAP
Research and document a U.S. situation analysis of this security and surveillance sector and its technology, from industry, market, competition, customers, channels of product delivery & value streams, and collaboration standpoints to formulate a three-year strategic plan.
Faculty Advisors
Detroit, MI
Detroit, MI
2025
BBA Capstone
Market Analysis and Assessment
Develop a comprehensive pricing strategy for Snowbotix’s Robot-as-a-Service (RaaS) model by analyzing customer segments, benchmarking competitors, and creating actionable pricing scenarios to optimize profitability, scalability, and market competitiveness.
Faculty Advisors
San Francisco, CA
2025
Full-Time MBA MAP
Customer Experience Enhancements
Amazon is exploring innovative ways to enhance the setup experience for its digital signage devices, aiming to make the process more intuitive, efficient, and error-free for IT teams. As part of the Amazon Devices organization, our team seeks to leverage artificial intelligence (AI) technologies to revolutionize the device onboarding process, creating a seamless experience that aligns with the needs and technical capabilities of our business customers.
Faculty Advisors
Redmond, WA, USA
