The challenge Clinique presented to its MAP team was how to communicate the value and benefits of its products to the millennial generation in an increasingly fragmented and competitive landscape. The original research conducted by the MAP team led to a robust sampling strategy using digital engagement and non-traditional distribution channels. The team’s final report to the company included detailed communication and distribution plans along with estimated financial impacts.

Build a data center cost model and expansion strategy

Explore trends and future energy scenarios and identify new products and services

Develop a business operating plan for a new multi-use cooperative building venture.

Identify market opportunities to create a strong value proposition for distributed natural gas generation.

Craft a business plan to increase overall fleet profitability.

Develop strategic priorities to support sustainable membership growth and market leadership.

Produce a digital banking services business case and implementation strategy for a commercial banking specialty business