Conduct a market scan of FinTechs in the alternative investment landscape and determine areas Fidelity could be strategically positioned to win in

Create a strategic plan for future app and revenue growth opportunities.

Conduct market research identifying opportunities, competitors, and strategic considerations for FoodFinder expanding into the healthcare referral space. For instance, do so by exploring how best we might replicate our initial proof-of-concept Gwinnett Health Finder (https://gwinnetthealthfinder.org/) across the country for other local/state government clients.

Formulate a detailed, three-year growth strategy for FINN’s U.S. expansion, inclusive of strategy development for geographic expansion, B2B partnerships, sustainability, and competitive differentiation.

Develop a competitive membership model to launch in corporate studios.