Ranked #4 by U.S. News & World Report, the Michigan Ross BBA Program is one of the best undergraduate business program in the world. Explore what makes our inclusive community of learners so unique.
At Michigan Ross, you gain more than just a first-class business education. Our collaborative, supportive, inclusive community enriches your experience, and sets you up with a lifetime network of friends across the globe.
The work of Michigan Ross faculty influences the world’s largest companies and global economies. Every day we’re creating real-world solutions for the most pressing challenges in our world.
Follow a monthly poll co-created by Financial Times and Michigan Ross for insights on how American voters perceive key financial and economic issues in the lead-up to the 2024 U.S. presidential election.
Formulate a five-year strategic market entry plan for hydrogen fuel cell powered electric vehicle chargers to be produced by General Motors and Renewable Innovations.
Investigate the impact of algorithmic bias on Advanced Driver Assistance Systems and Automated Driving at Ford and deliver comprehensive viability assessments.
Perform a feasibility study and provide recommendations for how Founders could develop a portfolio of licensed pubs/restaurants outside of the United States.
Formulate a customer needs driven business strategy to help active and retired U.S. service men, women, and families, as they manage their financial lives.
Develop a comprehensive 3 year US market entry strategy for FastBreak Medical that develops a non-invasive wearable patch-like device for the detection of ELVO stroke.
Assess the automotive competitive landscape for in-vehicle entertainment and over-the-air updates to develop a strategy to become a market leader in both categories.
