Action-Based Learning Projects:
MAP & Consulting Studio
Los Angeles, CA;Shanghai, China
Los Angeles, CA;Shanghai, China
2018
Full-Time MBA MAP
Identify key trends shaping the growth of ?isruptor" beauty brands and make recommendations for how HCP can strategically respond to this rapidly growing market opportunity.
Faculty Advisors
Jackson/Grand Rapids, MI, USA
Avon, OH
Avon, OH
2024
Online MBA
Go-To-Market Strategy
Successfully beta test 7 new services to be offered to our franchisees, all with the desired outcome of accelerating franchisee revenue. A successful launch essentially removes the majority of non-clinical tasks from the franchisee’s responsibilities.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2023
Executive MBA MAP
Customer Experience Enhancements
Develop a business plan for a new HP subscription service that would appeal to transactional buyers of HP PCs, deliver real consumer value, and has the potential to grow to $1B in recurring revenue. This is a corporate startup innovation project with a large company.
Faculty Advisors
Hilmar, CA
Offenbach, Germany
Offenbach, Germany
2015
Global MBA MAP
Hyundai’s European headquarters challenged the team with analyzing warranty policies for competitiveness. The team was tasked with recommending a fiscally responsible warranty and a strategy for implementation, considering the varied markets across Europe. The team analyzed warranties across markets, researched the warranty’s influence on purchasing, and proposed recommendations supported by detailed financial analysis.
Faculty Advisors
Tokyo, Japan
Bratislava, Slovak Republic
