Analyze the current LCD pricing model and the best practice pricing models of industry leaders.

Evaluate current southeast U.S. distribution network. Assess all potential solutions to increase efficiency in servicing the current customer base, with a focus on increasing truck driving colleague retention.

Analyze the market situation to understand the prevalence of digital systems and develop a marketing plan.

Provide a strategic blueprint for carving a non-profit out of the for-profit entity along with a marketing and communications plan for the announcement of this new non-profit.