Define an enhanced overall branding and communications strategy for PsiAN.

Our organization has previously targeted healthcare professionals, and we now plan to introduce a new brand and new initiatives targeted to the general public.

Recommend ways to improve the customer experience in ports.

Produce a financial plan that targets investment from corporations and individual donors by raising brand awareness and marketing programmatic successes.

Develop a strategy and framework to identify and prioritize opportunity areas for inorganic growth.

PEAK6 is a private investment and technology firm and founding partner of the Michigan Ross FinTech Initiative. Students will provide recommendations to increase operating efficiencies within the investment team's diligence process.