Action-Based Learning Projects:
MAP & Consulting Studio
Create a strategic plan for family-owned business to expand into the U.S. market.Tasked with developing a roadmap for expansion into the U.S. market, the team first traveled to the headquarters in Osaka to interview personnel and learn about company culture and operations. The team provided data-driven recommendations supported by a comprehensive financial analysis, along with a strategic plan for entering the U.S. market.
Conduct an in-country market analysis of coffee consumption and potential coffee retail channels.
Project coordinated in partnership with the William Davidson Institute.
The BASF MAP team conducted a thorough examination of a specific battery market with the goal of making recommendations for product development and market entry strategy. The team investigated markets, customers, and applications over the course of the project. At the project's conclusion, the MAP team provided a clear product plan and market strategy corroborated by market analyses.
