Action-Based Learning Projects:
MAP & Consulting Studio
Santos, Brazil; Madrid, Spain
Madurai India
Pittsburgh, PA, USA
Pittsburgh, PA, USA
2023
Weekend MBA MAP
Go-To-Market Strategy
The Pelosi-Bloom autotransfuser is a compact, portable medical device using previously FDA-approved components to rapidly transfuse a patient’s own blood during acute bleeding events in operating rooms, cardiac procedure units, ambulances and military medical units. It can be used in place of more expensive cell saver units that can be used only in hospital settings. A strategic marketing plan is needed to determine how this device should go to market.
Faculty Advisors
Vancouver, WA, USA
San Juan
San Juan
2023
Weekend MBA MAP
Market Analysis and Assessment
Communication dependent technology is advancing rapidly leaving business decision makers struggling to establish a clear business case for adoption individual technologies and/or combined technologies. Smaller enterprises lack the depth of technical staff to dedicate time to analyzing new technology tools and the result is these companies losing comparative cost efficiency with companies that are able to make these analysis.
Faculty Advisors
White Plains, NY and Portland, OR or Los Angeles, CA
