PepsiCo commissioned its MAP team to take the Pepsi brand "beyond the bottle." Students developed a strategic business plan detailing how to best unlock the power of the brand to generate new, alternative revenue streams that drive brand equity and relevant connections with consumers.

Conduct a market entry analysis to define the commercial viability of taking sexual and reproductive healthcare into additional African countries

Craft a competitive strategy for the sparkling water category.

Provide actionable recommendations for how to expand carbon policies and markets beyond the borders of California