Produce a financial plan that targets investment from corporations and individual donors by raising brand awareness and marketing programmatic successes.

Define an enhanced overall branding and communications strategy for PsiAN.

Our organization has previously targeted healthcare professionals, and we now plan to introduce a new brand and new initiatives targeted to the general public.

PEAK6 is a private investment and technology firm and founding partner of the Michigan Ross FinTech Initiative. Students will provide recommendations to increase operating efficiencies within the investment team's diligence process.

Conduct market assessment to identify test markets for a new business model.