Conduct research on US eastern region logistics market to provide the company with suggestions on business strategy to extend it's existence from the western region.

Create a comprehensive market analysis.

Create a digital marketing framework and campaign schedule.

Create a vendor-engagement model detailing how to engage with existing/new vendors as well as volunteers to maximize capabilities and services "donated" to The Empowerment Plan.

Develop a route-to-market strategy into the U.S. breakfast cereals category.