Action-Based Learning Projects:
MAP & Consulting Studio
Virtual
Virtual
2025
MM Consulting Studio
Go-To-Market Strategy
Create a plan to position a health and wellness site and apps to be ideal for a campus roll-out, including a specific plan for the U of M system, with a focus on quality assessment and improving the product offerings.
Faculty Advisors


2025
Full-Time MBA MAP
Customer Experience Enhancements
Amazon is exploring innovative ways to enhance the setup experience for its digital signage devices, aiming to make the process more intuitive, efficient, and error-free for IT teams. As part of the Amazon Devices organization, our team seeks to leverage artificial intelligence (AI) technologies to revolutionize the device onboarding process, creating a seamless experience that aligns with the needs and technical capabilities of our business customers.
Faculty Advisors
Detroit, MI
Detroit, MI
2025
Full-Time MBA MAP
Operations Enhancements
Identify potential opportunities to leverage Artificial Intelligence (AI) in Human Resources (HR) operations. Explore how AI can enhance efficiency, improve decision-making, and streamline processes within HR functions.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2025
Full-Time MBA MAP
Go-To-Market Strategy
Develop a strategic partnership framework to enhance collaboration and drive revenue growth with National Systems Integrator (NSI) partners, leveraging models from top management consulting companies and elite business schools.
Faculty Advisors
Dortmund
Dortmund
2025
Full-Time MBA MAP
Customer Experience Enhancements
Thyssenkrupp-nucera is an organization focused on developing green hydrogen using existing technology used in the Chlor-alkali business. Green hydrogen is the future and will be key in driving energy transition.
Goal of this team will be to develop a plan to increase sales by connecting with existing Chlor-alkali customers to conduct a detailed voice of the customer to understand key value attributes from these customers. These data will be used to define the service offerings for this business and any product attributes we learn from this exercise will enable to business to support the growth in the green hydrogen business.
The team will work closely with the strategy leader in US, CEO for the US business and will also interact with key leadership team in the corporate office in Dortmund, Germany.
Goal of this team will be to develop a plan to increase sales by connecting with existing Chlor-alkali customers to conduct a detailed voice of the customer to understand key value attributes from these customers. These data will be used to define the service offerings for this business and any product attributes we learn from this exercise will enable to business to support the growth in the green hydrogen business.
The team will work closely with the strategy leader in US, CEO for the US business and will also interact with key leadership team in the corporate office in Dortmund, Germany.
Faculty Advisors
Hyderabad
Hyderabad
2025
Full-Time MBA MAP
Supply Chain Optimization
Study the robustness of supply chain and use of technology with respect to inventory, supply and consumption of medicines and medical consumables in 108 ambulances of EMRI ( about 10,000 in number spread in 13 states in India) and suggest improvement keeping following critical parameters as central focus of study:
- Inventory levels
- Stock outs
- Obsolescence
- Leakage/ pilferage
- Delivery system/ logistics
- Cost of logistics
- Inventory levels
- Stock outs
- Obsolescence
- Leakage/ pilferage
- Delivery system/ logistics
- Cost of logistics
Faculty Advisors
Albuquerque, NM
Albuquerque, NM
2025
Weekend MBA MAP
Supply Chain Optimization
The University of Michigan Supply Chain project focuses on optimizing the aluminum supply chain to support the manufacturing scale-up of Flow Aluminum's Aluminum-CO2 battery technology. This project aims to ensure a reliable and cost-efficient supply of aluminum for large-scale battery production.
Faculty Advisors
Orlando, FL
Orlando, FL
2025
Full-Time MBA MAP
Market Analysis and Assessment
USTA's mission is to grow tennis to inspire healthier people and communities everywhere. By conducting industry analysis and recommending a go-to-market strategy, this project will help us grow our impact and expand reach outside of traditional tennis players. We are aiming to introduce and engage new players not historically participating into our sport by bringing tennis closer to them in the form of Cardio Tennis.
Faculty Advisors
Detroit, MI
Detroit, MI
2025
Full-Time MBA MAP
Market Analysis and Assessment
Formulate investment thesis across one of our key sectors (tech-enabled services, digital media, marketing services and IT services industries) in partnership with investment team. Execute primary and secondary industry research, craft initial value creation plans, and identify critical investment opportunities.
Faculty Advisors
Detroit, Northville, and Lansing
Detroit, Northville, and Lansing
2025
Full-Time MBA MAP
Strategic Roadmapping
The project team will work to develop a comprehensive strategic plan aimed at helping the State of Michigan cultivate a robust entrepreneurial ecosystem around Life Sciences. This initiative will involve assessing the current landscape of entrepreneurship within the state, identifying key stakeholders, and determining the resources needed to support new and existing businesses.
The plan will focus on creating a supportive environment that fosters innovation, collaboration, and growth among entrepreneurs. It will include recommendations for enhancing access to funding, improving mentorship opportunities, and facilitating connections between startups and established companies.
The plan will focus on creating a supportive environment that fosters innovation, collaboration, and growth among entrepreneurs. It will include recommendations for enhancing access to funding, improving mentorship opportunities, and facilitating connections between startups and established companies.
Faculty Advisors
Virtual
Virtual
2025
MM Consulting Studio
Strategic Roadmapping
Develop a fundraising strategy to identify opportunities for revenue enhancement and create a three-year strategic growth plan, including recommending methods to expand TUFF’s marketing / publicity.
Faculty Advisors

Cincinnati, OH

Cincinnati, OH
2025
Full-Time MBA MAP
Market Analysis and Assessment
Create a first-of-its-kind assessment of commercial and industrial solar project economics across the country. Key portions of the assessment will be published and promoted to industry stakeholders.
Faculty Advisors
Lagos
Lagos
2025
Full-Time MBA MAP
Strategic Roadmapping
Develop a roadmap for a scalable membership-based wholesale warehouse club for clean energy solutions that provides members (manufacturers, providers and end-consumers) several complementary benefits, including seamless access to highest-quality products at the most competitive prices, repair hubs, experience centers, shared resources.
Faculty Advisors