Formulate a sales and marketing strategy targeting business owners facing immediate capital needs or planning a transition in the next five years.

The University of Michigan Supply Chain project focuses on optimizing the aluminum supply chain to support the manufacturing scale-up of Flow Aluminum's Aluminum-CO2 battery technology. This project aims to ensure a reliable and cost-efficient supply of aluminum for large-scale battery production.

Identify potential opportunities to leverage Artificial Intelligence (AI) in Human Resources (HR) operations. Explore how AI can enhance efficiency, improve decision-making, and streamline processes within HR functions.

Investigate and recommend a strategy and framework to identify and prioritize growth opportunities, both organic and inorganic, for a private equity-backed organization.

Evaluate and identify opportunities for prioritizing and optimizing the scheduling of critical activities needed to complete Electric Distribution construction projects.

The project’s goal is for the Ross team to collaborate with the two OTK founders to formulate a local, Malawi-based fundraising strategy that builds a greater and more diversified financial base. While donations from friends abroad will remain valuable and relevant, the Ross team should focus on delivering detailed short- and long-term strategies for how OTK can expand its sourcing of funds from within Malawi.

Neighborhood bakery located in West Bloomfield, MI, with an older and shrinking clientele, looking to increase sales with new marketing initiatives and new product mix.

Conduct pre-market analyses focused on a subset of priority products to inform go-to-market strategy for entry into the US Early Childhood Education market

The student team will analyze existing data and develop forecasting models to predict future hotel demand and pricing.

Build an AI platform for automated credit evaluation using video and audio interactions among investors, company executives, and regulators.

Develop a strategic marketing plan and branding strategy that will increase sales and position Northern Classics as the premium brand for children's outerwear. Analyze opportunities to grow through wholesale, expanded product lines, and social media campaigns.

Market analysis of the soda maker category in order to identify category extension and sales opportunities which could be used to further the existing Drinkmate brand power and platform globally.

The project focuses on identifying critical inefficiencies in automotive product development and digital tool limitations for OEMs and tier 1 suppliers. It aims to develop compelling business cases that demonstrate how AI can effectively address these challenges, while also highlighting potential white spaces where these technologies can be applied to drive innovation and efficiency in the industry.

Conduct a market assessment for the applications of AI and Machine Learning in the polymer manufacturing industry

The ExecMAP team will create a strategic transformational plan for the University of Exeter that will align most of the 37 climate and sustainability units along with moving the Tipping Points program to the world stage. The University of Exeter has the best and highest number of climate scientists who are positioned to make a significant contribution to the world. This plan will create strategic alignment, positioning, and define the resources needed to help the university provide the best Net Zero solutions platform. Tipping Points program is the best thinking on how these can be achieved to benefit our planet!

Last year’s EMBA team worked on an environmental tech project and really enjoyed working with the leadership! Your team will learn all facets of environment tech, policy, and programming that is essential to any executive career.

The project team will work to develop a comprehensive strategic plan aimed at helping the State of Michigan cultivate a robust entrepreneurial ecosystem around Life Sciences. This initiative will involve assessing the current landscape of entrepreneurship within the state, identifying key stakeholders, and determining the resources needed to support new and existing businesses.

The plan will focus on creating a supportive environment that fosters innovation, collaboration, and growth among entrepreneurs. It will include recommendations for enhancing access to funding, improving mentorship opportunities, and facilitating connections between startups and established companies.