Action-Based Learning Projects:
MAP & Consulting Studio
Detroit, MI
Detroit, MI
2025
BBA Capstone
Go-To-Market Strategy
In this Multidisciplinary Action Project, the Haas Alert student team will assess the viability of vehicle manufacturers using “sponsorship” marketing dollars from companies interested in getting their brand in front of drivers in a safe, non-intrusive manner. Prakhar Gupta will leverage his background in Computer Science to communicate with the company engineers in technical terms on behalf of his team and provide an engineering perspective as the team develops solutions and recommendations for Haas Alert. Leveraging his computer science training in a business setting will be a unique and valuable experience that will surely enrich his education in Computer and Information Sciences.
Faculty Advisors
Flint, MI
Flint, MI
2024
MSCM Consulting Studio
Supply Chain Optimization
Achieve a significant reduction in GM CCA waste generation / generally non-recyclable materials by executing a subset of twelve Packaging Sustainability KPIs identified and defined by a previous project cohort.
Faculty Advisors
Addis Ababa, Ethiopia
Addis Ababa, Ethiopia
2014
Full-Time MBA MAP
Supply Chain Optimization
Assess the feasibility of using revenues garnered from higher-income organizations to subsidize services for the base of the pyramid.
Project also sponsored by the William Davidson Institute.
Faculty Advisors
Detroit, MI
Detroit, MI
2025
Weekend MBA MAP
Strategic Roadmapping
To grow the presence of successful high-growth ventures and advance civic leadership in Michigan’s entrepreneurial ecosystem. Our network of entrepreneurs and venture capitalists have taken the Michigan Pledge, committing 1 percent of equity or return on investment into a fund for state-based grantmaking.
Faculty Advisors