Analyze the business case and market requirements for bringing a new robotic assistive medical device to market.

CapitalOne needed a brand-new digital commercial bank strategy for a specific client segment. The company called on a MAP team to study industry dynamics and the competitive landscape. The team conducted original research and prepared a thorough report on the main players, customer needs, and pain points, giving CapitalOne the information it required to chart its course.

Enhance rural linkages aligned to emerging needs leveraging the e-Choupal initiative.

Determine SunPower's new and adjacent revenue opportunities created by recent federal and state policies (IRA, etc.) that are a) within the home improvement industry and b) related to greater electrification of home energy uses

Develop strategy for multi-division, independent 25+-person production company using student-team-conducted competitive landscape assessment and build/buy/partner analysis