Conduct a U.S. market assessment and develop a market entry strategy that identifies potential partners/distributors.

Recommend ways to increase and improve the unit profit for ancillary services offered onboard.

Develop a competitive pricing strategy for 2ULaundry's pickup and delivery service and recommend pricing for its next 10 market launches.

Devise a plan to help Kellogg expand its breakfast business with millennial consumers.

Outline a brand strategy considering the impact on the business model and company structures.

Perform a new market assessment and formulate a market entry strategy and development plan.

PEAK6 is a private investment and technology firm and founding partner of the Michigan Ross FinTech Initiative. Students will provide recommendations to increase operating efficiencies within the investment team's diligence process.